Vacancy details

Head office - London, United Kingdom
Description

Overview

We’re looking for an Email & CRM Marketing Executive to join our team. Reporting to the Email & CRM Manager, the role will support in the planning, delivery and evaluation of retention marketing activities across a variety of channels including email, direct mail and print advertising accross the brands and regions in which we operate.  


What you'll be doing

  • Understand and deliver the email strategy for all regions including the testing program
  • Responsibility of email process from planning to deployment; ensuring all campaigns are deployed on time.
  • Responsible for the deployment of all email campaigns through the ESP; including segment building, set up, testing and final deployment of emails.
  • Responsible for all email content/copy writing and for briefing the creative team on email requirements
  • Support the planning, design and production process for catalogue, direct mail and print media campaigns
  • Use a data driven approach to make commercial decisions on product selection for retention campaigns
  • Weekly reporting; extracting data from the ESP and data reporting tools, updating reports and analysing results with a focus on profitability
  • Support CRM plans; updating changes and circulating changes to relevant teams.
  • Collate monthly data sets for email and suggesting recommendations
  • Have awareness of competitor activity and promotions
  • Ad hoc data comparisons and management of the email testing plan
  • Support with ad hoc analytics for CRM channels

We'd love to meet someone with

  • A degree in marketing, business, communications or a relevant subject is preferred
  • At least 1 years’ experience in an email marketing role, ideally within ecommerce
  • Hands-on experience of using an ESP to build and send emails
  • Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
  • Exceptional attention to detail
  • strong communication and copy writing skills
  • Ability to work to tight deadlines whilst remaining calm when under pressure
  • Experience in using Google Analytics and Microsoft Excel desirable
  • Adept at managing multiple concurrent projects and able to prioritise your workload accordingly
  • Pro-active ‘do-er’, keen to roll your sleeves up and make a difference

What’s in it for you?

  • Competitive salary and benefits package
  • Holiday allowance
  • 50% staff discount & 25% for family and friends
  • Pension scheme

In 1997, we launched Mountain Warehouse to make the outdoors accessible to everyone by offering value for money product and exemplary customer service.
The outdoor industry had become very jargon heavy and we wanted to create a brand that would cater to our mothers and our neighbour’s kids as well as seasoned professionals who understood the technology.
Our expansion since then has seen the brand grow and the product evolve, but the small family business that makes MW special has remained. Great product is at the heart of everything we do.
As we expand internationally we employ a team of dedicated diverse people to offer our valued customers the best possible experience when visiting our stores, shopping online and putting our range through its paces.
Welcome to our journey.