Email Marketing Executive
Overview
We’re looking for a dynamic and driven Email Marketing Executive to join our team. Reporting to the Email Marketing Manager, the role will be instrumental in the planning, delivery and evaluation of retention marketing activities through our busy email channel.
What you’ll be doing
- Develop and manage the email strategy for your designated regions including the testing program.
- Manage the end to end email deployment, including briefing, building, scheduling & analysis of campaigns
- Responsible for all email content/copy writing and for briefing the creative team on email requirements.
- Collaborate cross-functionally with other relevant teams to align CRM initiatives with overall business goals and to update and manage the promotional calendar.
- Recommend and use different creatives and customer segments to target the right message to the right audience.
- Use a data driven approach to make commercial decisions on product selection and promotion.
- Take ownership of the testing plans and use results to optimise future CRM activity
- Compile weekly and monthly reporting and give insights on key metrics with a focus on overall profitability.
- Manage and maintain the email database, ensuring data accuracy, integrity, and compliance with data protection regulations (e.g., GDPR).
We’d love to meet someone with
- A degree in marketing, business, communications or a relevant subject is preferred
- Experience in an Email/CRM role with direct email marketing experience and knowledge
- Hands-on experience of using an ESP to build and send emails
- Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
- Exceptional attention to detail, strong communication and writing skills
- Experience in using Google Analytics and Microsoft Excel desirable
- Adept at managing multiple concurrent projects and able to prioritise your workload accordingly
- Pro-active ‘do-er’, keen to roll your sleeves up and make a difference
What’s in it for you?
- Competitive salary and benefits package
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme
In 1997, we launched Mountain Warehouse to make the outdoors accessible to everyone by offering value for money product and exemplary customer service.
The outdoor industry had become very jargon heavy and we wanted to create a brand that would cater to our mothers and our neighbour’s kids as well as seasoned professionals who understood the technology.
Our expansion since then has seen the brand grow and the product evolve, but the small family business that makes MW special has remained. Great product is at the heart of everything we do.
As we expand internationally we employ a team of dedicated diverse people to offer our valued customers the best possible experience when visiting our stores, shopping online and putting our range through its paces.
Welcome to our journey.