Work with the Head of Commercial Retail to create the current and future VM strategies
Use feedback and learnings from previous seasons to propose new ideas to continue to improve sales density and the customer shopping experience in store
Bring creative ideas to the table, with awareness of competitor activity and market trends
Train and roll out these strategies through the use of communications with the wider VM team and store guidelines
Drive overall communication with the Field and Regional VM teams
Conduct regular meetings and catch ups with the Field and Regional VM teams ensuring the teams have all required information to implement guidelines and campaigns in store
Collate feedback from guideline and campaign implementation to feed into future strategies and communications
Actively feed into Print briefing meetings to ensure all required POS in created for instore promotions
Understand the promotional strategy and identify commercial ways to engage our customers in most effective way
Review weekly promotional guidelines for Mountain Warehouse and Animal in store promotions
Actively feed into Campaign planning – driving the VM strategy and ensuring everything is included that is required to deliver it
Manage the VM critical path for the campaign launch ensuring each step is delivered on time
Work cross functionally to ensure delivery of the campaign is achievable and manageable for stores
Ensure guidelines and communication is regionally specific and clear and concise for stores to deliver great implementation
Work collaboratively with the Promotions Coordinator and Campaign Marketing Manager to deliver the final store communications
Manage the Visual Merchandising Communications Executive and Administrator: outlining clear objectives and assessing outcomes, overseeing delivery of their remit, reviewing performance, and ensuring training & development objectives are met.